What We Do

Victor-Strategies is a unique professional firm providing expert advisory services and critical business insights to the gaming industry with a particular focus on Indian Country. We are dedicated to providing governments and industry leaders with the strategies, tools, data, and expertise essential for informed decision making and effective operations. V-S offers expert advisory services and the highest quality research and analysis capabilities in the gaming industry.



Victor-Strategies leverages an expert network of strategic partners including many of the most experienced and innovative political leaders, gaming analysts, business specialists, and industry executives brought together in a team-based, cooperative approach to develop insights and generate data to achieve our clients’ goals and objectives, enabling governments and gaming operators to make informed business decisions, solve problems, find answers, and operate more effectively.

Tribal Advisory Services

  • Policy Analysis
  • Economic Development & Diversification
  • Strategic Planning
  • Media Strategy
  • Public Communications
  • Web Presence
  • Gaming Management

Gaming Services

  • Research & Analysis
  • Market Research
  • Customer Research
  • Casino Operations 
  • Gaming Analysis
  • Data Analytics
  • Feasibility Studies
  • Economic Impact Analysis
  • Information Technology Services
  • Gaming & iGaming Regulation
  • Anti-Money Laundering/FINCEN
  • Vendor Due Diligence
  • Advertising Benchmarking
  • Competitive Intelligence
  • Customer Satisfaction Tracking
  • Marketing Effectiveness Assessment
  • Player Profitability Analysis
  • Human Resources 
  • Leadership Development


Interactive and Emerging Technologies

  • iGaming
  • Social Gaming
  • Emerging Gaming Technologies:
  • Skill Based Games
  • Daily Fantasy Sports
  • Virtual Sports
  • eSports
  • Augmented & Virtual Reality


Victor-Strategies produces cutting edge conferences where industry leaders can explore solutions to current issues in Indian Country and interact with the leading experts in their fields of business.




Our deeply experienced and innovative leaders look forward to providing our expertise to your organization. Please email us for more information on how we can partner together.

Victor Rocha

Victor is the inspiration and co-founder of Victor-Strategies. He has been involved in the politics of Indian gaming and a respected voice for 20 years.

Gene Johnson

Executive Vice President

Gene has over 25 years of gaming industry experience in the disciplines of Technology, Quality Assurance, Market Research, Casino Marketing, and Strategic Planning and Analysis. 

Rob Miller

Advisor and Secretary/Treasurer

Rob is President of Miller Companies and manages a diverse portfolio in the regulated gaming industry.

Steven W. Erickson

Financial Advisor

Steven W. Erickson is a nationally recognized expert in municipal, hospital, health care and Native American Finance.


40 East Hinsdale Ave, Suite 204
Hinsdale, IL 60521



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